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How’s your mobile marketing strategy coming along? part 1
In a recent survey we conducted we asked a group of non-profit managers about their mobile marketing strategy and their responses varied from “What strategy?” to “that’s for big organisations with lots of resources.”
But that is really not the case. With more consumers relying on smartphones and expecting to be recognized for loyalty, referrals and donations, now is the time for small-charities and non-profits to put their mobile marketing strategies in place and implement new fundraising ideas.
A recent Deloitte TMT research report found that:
- 84% of the Australian population now own smartphones Up from 79% in 2015
- 94% of mobile consumers aged 18-24 have a smartphone. Up from 91% in 2015
Seeing those statistics you can understand why over 70% of Australians now access the Internet using a mobile rather than a desktop computer. That means having a mobile website is not just important these days, it is crucial.
How’s your mobile marketing strategy coming along? part 1
In a recent survey we conducted we asked a group of non-profit managers about their mobile marketing strategy and their responses varied from “What strategy?” to “that’s for big organisations with lots of resources.”
But that is really not the case. With more consumers relying on smartphones and expecting to be recognized for loyalty, referrals and donations, now is the time for small-charities and non-profits to put their mobile marketing strategies in place and implement new fundraising ideas.
A recent Deloitte TMT research report found that:
- 84% of the Australian population now own smartphones Up from 79% in 2015
- 94% of mobile consumers aged 18-24 have a smartphone. Up from 91% in 2015
Seeing those statistics you can understand why over 70% of Australians now access the Internet using a mobile rather than a desktop computer. That means having a mobile website is not just important these days, it is crucial.
How’s your mobile marketing strategy coming along? part 1
In a recent survey we conducted we asked a group of non-profit managers about their mobile marketing strategy and their responses varied from “What strategy?” to “that’s for big organisations with lots of resources.”
But that is really not the case. With more consumers relying on smartphones and expecting to be recognized for loyalty, referrals and donations, now is the time for small-charities and non-profits to put their mobile marketing strategies in place and implement new fundraising ideas.
A recent Deloitte TMT research report found that:
- 84% of the Australian population now own smartphones Up from 79% in 2015
- 94% of mobile consumers aged 18-24 have a smartphone. Up from 91% in 2015
Seeing those statistics you can understand why over 70% of Australians now access the Internet using a mobile rather than a desktop computer. That means having a mobile website is not just important these days, it is crucial.
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